Fresh footwear delivers fast fashion footwear from Asia in 6 – 8 weeks time. This allows footwear retailers to manage smaller inventories and react quicker to consumer demands.
Traditionally most stores sell shoes which have been designed at least 1 year ago. But due to the internet, trends come and go faster and your customers are interactive, better informed and demand instant gratification. With our shoes you can refresh your collections any time.
We have a simple organization, allowing us to work low cost, adding slim margins for product development and sales to the production cost.
The total market is flat in the current period of limited economic growth. On top of that you need to compete with global garment retailers who sell more & more footwear and with the army of young aggressive internet retailers who are eating market share from the traditional shoe retailer. Therefore to grow, you need to innovate.
A major innovation opportunity lies in the speed of deliveries. In garment retail, Zara, Primark and H&M became the world largest retailers thanks to short lead times and less inventories, growing much faster than the traditional “two-season” retailer has lost huge market share.
Fast fashion increases the margin as bestsellers and new styles are constantly added in the stores during the season. Instead of ending up with all the slow movers in the end, your collection improves during the season. Zara, for instance, on average only discounts 13 % of all styles.
Fast deliveries of new products during the season allow lower and more constant stock levels. It reduces stock outs, exchange rate risks and the need to sell at discounted prices. The key of success in today fashion market is not to predict trends and push stock, but to observe and respond to real customer demand. Therefore speed and flexibility of deliveries are important requirements.
Fresh Footwear enables you to refresh the collection in store during the season, giving the customers what they want now and give it faster than anyone else. People love new things, the breeze of constant new products in the stores attracts more frequent customer visits and allows the company to sell more items at full price. At Zara, the average customer visit the store 17 times a year, the industry average is 3 times.
We specialize in developing and producing FLAT shoes only. We work on having the best collection of affordable flat shoes in the world, every month adding new designs which incorporate the latest trends and fashion. We sell cheap ballerinas to the toughest discounters as well as fashion ballerinas to companies like Zara. If you have input on ballerina shoes you want us to develop for you, please let us know.
The proof of the pudding is the eating. So don’t miss this chance to improve the results of your shoes sales.